Microsoft Dynamics 365 CRM

Microsoft Dynamics CRM Software now known as Dynamics 365 CRM is a sophisticated Customer Relationship Management solution. Dynamics CRM manages all interactions and relationships with customers, prospects, stakeholders and all other contacts for your business.

Dynamics CRM stores all customer interactions in a shared high performance SQL CRM database across your business and manages sales, marketing, customer service, and customer support, all with seamless integration with Outlook and Microsoft Office 365.

One of the major strengths of Microsoft Dynamics CRM is that it integrates seamlessly with other modules in the Dynamics 365 suite, such as: Dynamics 365 Sales, Dynamics 365 Marketing, Dynamics 365 Customer service, Finance and operations and Dynamics 365 Field Service.

Microsoft’s CRM offering today consists of 5 different applications, all built on the same code base, that provide a single, comprehensive picture of customer relationships.

• Dynamics 365 Sales, the most widely used of the Dynamics 365 CRM solutions, often used by sales teams to speed up sales cycles, create flexible forecasting, and manage their customers.

• Dynamics 365 Customer Service, often used by service teams to track and manage customer issues, provide enhanced knowledge bases, and modernize operations.

• Dynamics 365 Customer Insights, often used by business analysis and marketing teams to run automated campaigns, collate business data, and engage with customers in real time.

• Dynamics 365 Project Operations, often used by project service organizations to streamline resource allocation, project planning, project control, and time tracking.

• Dynamics 365 Field Service, often used by field service teams to optimize their offsite resources and manage timelines and customer expectations.

Each of the apps in Microsoft Dynamics 365 CRM includes core functionality found in most CRM platforms, such as customer activity management and data insights. Microsoft offers these apps separately to provide specialized utilities for different business functions and industry types.